CASE STUDY
HEALTHCARE
Next Step Prosthetics
ABOUT
Building a predictable patient acquisition channel from zero
Next Step Prosthetics & Orthotics is a locally owned clinic providing highly specialized, insurance-backed care.
I built a paid media system from scratch to generate predictable, high-quality patient demand.
The result was consistent inquiries at a sub-$60 cost per acquisition, supporting five-figure lifetime value cases.
How: Intent-driven targeting and disciplined messaging focused on patient quality over volume.
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Next Step wasn’t just looking for “more leads.”
They needed a reliable way to grow patient volume without compromising care quality or overwhelming their team.
Specifically:
No existing paid ads infrastructure
No clear system for generating qualified inbound calls
A desire to grow responsibly—not through aggressive or gimmicky marketing
This required more than launching ads. It required building the right system from the start.
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Rather than rushing to scale, we focused on getting the fundamentals right.
Defined who the ads were truly for: patients, families, and decision-makers—not casual browsers
Built messaging that reflected trust, expertise, and medical credibility
Designed campaigns optimized for high-intent phone calls, not low-quality form fills
Launched with a controlled, efficient investment to validate performance before expanding
The goal was simple:
turn paid ads into a dependable, repeatable acquisition channel.
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Within the first six weeks:
Paid ads contributed an estimated $40K–$60K in downstream patient value, including insurance-backed revenue
Qualified phone calls began coming in within 48 hours of launch
Call volume stabilized quickly, creating a reliable flow of patient inquiries month over month
Performance remained consistent over time—indicating a system that could scale without degrading lead quality
The campaign consistently delivered high-intent patient calls at an average cost per acquisition under $60.
Given the clinic’s five-figure lifetime value per patient, this created a highly efficient and sustainable acquisition channel rather than short-term lead volume.
Overview
“I saw a huge return on my clinic’s initial investment and was surprised by how quickly results started coming in. I’m more than thrilled with the success.
Beth did high-quality, diligent work for us and was incredibly informative and helpful. The return more than justifies the investment.”
— Dr. Adam Williams, Owner, Next Step Prosthetics
How This Applies to Your Brand
Healthcare marketing only works when it respects the realities of the business.
Each patient has real lifetime value
Staff capacity matters
Consistency beats spikes
Trust drives conversion
If you’re a healthcare practice looking to turn paid ads into a predictable patient acquisition system—without overcomplicating your operations—this is the kind of work I do.
Book a free discovery call to see if it’s a fit.